Customer Lifetime Value (CVL) Calculator

Overview

The Customer Lifetime Value Calculator is designed to estimate the total revenue a business can reasonably expect from a single customer throughout their relationship with the company. This tool is crucial for understanding the long-term value of customer segments.

How to Use Input Fields:

• Average Purchase Value: Enter the average value of a purchase.
• Purchase Frequency: Input how often an average customer makes a purchase in a year.
• Customer Lifespan: Enter the average number of years a customer continues purchasing from your business.

Calculating CLV:

• After inputting the necessary data, click the 'Calculate CLV' button.
• The calculator displays the estimated Customer Lifetime Value.

Resetting Data:

• Click the 'Reset' button to clear inputs for a new calculation.

Tips for Accurate Calculations

• Use updated and average figures for purchase value, frequency, and lifespan for more accurate CLV estimates.